The past few years have seen the emergence of a host of new marketing channels that have hogged the headlines and excited digital marketers no end. Vague ideas of best practices, ever-evolving advice and examples of massive successes have piqued interests in social media, SEO and ‘viral’ content marketing.
Unfortunately and unfairly, the dowdy sibling that is email marketing tends to get overlooked in this hubbub.
In spite of that, email marketing has remained a key element of most people’s digital marketing strategies, and rightly so. In fact, 70% of digital marketers see email as the top medium for ROI, while 62% of marketers plan to continue increasing spend on email marketing.
Bearing in mind that in 2014, marketers sent an estimated 30 trillion emails worldwide (about 4,130 sent to everyone on the planet), standing out from the crowd in email marketing is surely an issue. To help you do just that, take a look at this infographic by Sikich, which offers 10 tips to help you cut through the noise and optimise your open rates.
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