Header image: Photo by Melanie Deziel on Unsplash

In this digital age, our audiences have short attention spans and high expectations. Technology is
constantly changing and everything is quickly becoming more about convenience. People want to
be able to book tickets online, for example, quickly and easily and be offered a variety of payment
options that suit them. When they have a question, it’s often social media that they’ll turn to.

Research shows that people expect an answer within one hour or 24 hours at the most. Would you
be able to meet this expectation?

In this guide, we’ll show you the key components of a digital marketing strategy and provide a
template for you to create your own strategy for your heritage organisation.

Key components of a digital marketing strategy include:

1. Knowing your vision and mission
2. Evaluating where you are currently
3. Knowing where you want to get
4. Measuring your success

Download our guide to get started!