Header image: Image by Saulo Mohana on Unsplash

Social media has become increasingly important for heritage organisations as a marketing and engagement tool. It enables organisations to reach new audiences from varied backgrounds and communities, as well as to keep in touch with existing supporters.

However, to ensure social media channels really thrive, guidelines should be put in place to help organisations stay on brand, be consistent with their tone of voice and avoid potential risks in communications.

This document has been created by Heritage Digital to provide you with an easy to use and adaptable template for your own organisation. It is suitable for anyone on your team who creates content for and/or monitors your social media platforms – from volunteers, to freelancers, to staff members.

The template:

• Provides helpful instructions on where you need to fill in information about your organisation.
• Helps to cut down time in making your own guidelines.
• Covers subjects such as roles and responsibilities, account security information, guidance on wellbeing, and social media post frequency.

This template also acts as a handy ‘go to’ document for new team members and onboarding processes for those interacting with social media.