An insight into a Microsoft Tech4Good Day – Part 1

Microsoft Tech4good events provide a great opportunity for charities to network and find out about all that Microsoft has to offer.

If you weren’t able to make the last one, don’t worry, we’ve rounded up all the topics discussed and will be sharing them all with you.

The value of data in fundraising

Data is an important part of the future of digital fundraising and charities need to change their culture if they don’t want to be left behind.

The biggest obstacle we hear from organisations is that it’ll take up too much time, or it will cost too much.

It may seem daunting at first, so we’ve broken down the process into the four stages.

A beginners guide to programmatic buying

Programmatic buying is often described as the future of online advertising. The trouble is that a lot of existing guides to programmatic buying assume an awful lot of jargon is already known by the reader.

To help you get a better idea of what’s available to advertise your charity online, here’s a beginners guide to programmatic buying as well as the jargon that can come along with it.

6 storytelling elements to help you create better content

Storytelling isn’t a new concept in marketing, but it is one that the majority have been ignoring for some time, despite the fact that people want it. OneSpot’s The Science of Storytelling infographic shows that 92% of people want organisations to make content and advertisements that feel like stories.

Here are a few ways you can use the elements of storytelling to create better content.

5 great online fundraising ideas

Charities might be overlooking the power of the Internet to help them raise funds, according to a recent study by Barclays.

There will always be a place for traditional fundraising alongside online, but charities that fail to embrace the web risk limiting their fundraising potential and could restrict future growth.

Here are 5 great online fundraising ideas that will motivate digital donors, courtesy of Eventbrite.

5 ways to make the most of online giving

The performance of charity websites is pivotal to the success of mass appeal fundraising campaigns, so what should charities be thinking about in order to maximise online fundraising?

This article contains five lessons we have learnt from working with charities on their IT services, from John Simcock, Director of Charity and Third Sector at Eduserv.