ao link
Heritage Digital Academy
Search
Remember Login

New to Heritage Digital?

User Menu
Remember Login

New to Heritage Digital?

Register or Login
Remember Login

New to Heritage Digital?

Remember Login

New to Heritage Digital?

Designing digital services

10:00 - 12:00

 

 

What you’ll learn

Developing a new or redefining an existing digital service? This 4-part course will help walk you through exercises, templates, and resources needed to roll out your new or improved digital service. We’ll be delving into how you can provide the best digital service for your audiences, how to develop an agile plan for you to roll out in a manageable way, and we’ll also explore the nuances of digital copyright and what to look out for.

 

What’s involved in the course?

 

Module 1 - Understanding the changing needs of your audiences, staff and volunteers

Module 2 - Designing, Delivering and evaluating digital services

Module 3 - Copyright considerations for digital services

Module 4 - Developing a roadmap

 

Each module is around 2 hours long. These are compulsory to attend, but you can find out more on the commitment and eligibility page. 

 

Facilitators may provide some out of session work for you to implement within your own organisation, however this is not compulsory to complete. 

 

Heritage Digital Academy is funded by DCMS through The Heritage Fund’s Digital Skills for Heritage initiative.

 

Apply to Course 8

Eligibility

Attendee requirements

  • You must be able to join all four modules of this cohort. You can find the dates and times of these when clicking into each module page.
  • In total, the four modules collectively take 8.5 hours. 
  • If there is one module you cannot attend, you can send forward a team member of yours to attend.
  • There are only 25 slots available on this cohort. Not showing up means that you are taking the spot of another heritage organisation that would have needed it. 
  • Additional work may be set from trainers that is optional. To get the most of the cohort, we do encourage you to complete this out-of-session work. 

 

Please check that your are eligible

 

You can only apply if you are a Heritage organisations that classifies under one or more of the following: Collections, Community Heritage, Landscapes and Nature, Industrial Maritime and Transport, Culture and Memories, Historic Buildings and Monuments

 

Only micro - medium sized organisations can apply. We ask that those who have a turnover of over £3 million per year do not apply.

Module 1

Understanding the changing needs of your audiences, staff and volunteers 

Apply to Course 8

 

Date: 15/09/22

Time: 10-12pm

 

This session will provide actionable templates and exercises to develop your own insights into behaviours, challenges and needs of visitors, beneficiaries, staff and volunteers.

 

This session will build your confidence with digital by utilising what you already know. The session will empower you with a different mindset, a set of tools, exercises and ideas to bring back to your organisation.

 

This module will cover:

  • Who are your users?
    • Mapping your audiences, and understanding their needs, challenges and goals.
  • From what perspective are you designing?
    • Developing an ‘outside in’ lens of your users and understanding your service in a different way.
  • Listening to your users  
    • Create a research plan to understand problems more deeply
By the end of this session, you will: 
  • Know how to discover and surface needs, behaviours and goals of your audiences; 
  • Understand how you can gather feedback from your audiences through a test and learn approach 

Speakers:

 

Danny Hearn, Member at Dot Project

 

Apply to Course 8

Module 2

Designing, delivering and evaluating digital services

Apply to Course 8

 

Date: 29/09/2022

Time: 10-12pm

 

This session will provide actionable templates and exercises to define a new digital service, or improve an existing one, as well as the resources needed to deliver it.

 

This session will build your confidence with digital by utilising what you already know. The session will empower you with a different mindset, a set of tools, exercises and ideas to bring back to your organisation.

 

This module will cover:

  • Making sense of your research to draw out common themes
  • Mapping your service journey from your users perspective
  • Develop a hypothesis, determine metric for success and identify new opportunities
By the end of this session, you will: 
  • Be able to identify improvements to your services by mapping an audience journey (looking at both online and offline elements) 
  • Understand different methods and techniques for gathering audience feedback and insight
  • Have templates that you can use outside the session for different projects

Speakers:

 

Danny Hearn, Member at Dot Project

 

Apply to Course 8

Module 3

Copyright considerations for digital services

Apply to Course 8

 

Date: 13/10/2022

Time: 10-12.30pm

 

This session will help you to understand the copyright arising from the digital services you create; what rights staff, volunteers and contractors have over work they create, and what you need to consider when reusing content within your services.

 

In the process of a heritage organisation thinking about designing a new or revised digital service, it must consider who owns the copyright over the content it is using or creating for the service (whether that is staff, volunteers, freelancers or subcontractors).

 

Whether at the design or roadmap stage, or whether you are almost ready to roll out your service, you must consider how you are managing, protecting or sharing copyright. This module will cover what you need to consider, the basics of when and why to clear rights, and what to do if things don’t go to plan.

 

This module will cover:

  • Review what rights staff, volunteers and contractors have over work they create and how these relate to the digital services you are considering
  • Understand what open licences are, what forms they can take, and how you can both use openly licensed content and make your content open licence
  • Learn about rights clearance procedures
  • Understand  the opportunities and threats inherent in commercially and non commercially exploiting your copyright.

You’ll come away from the session being able to:

  • Ask the right questions when it comes to data copyright
  • Flag any issues with your project that could cause problems in the future
  • Incorporate issues to do with copyright with the planning of your digital services

Speakers:

 

Naomi Korn, Founder and Managing Director at Naomi Korn Associates

Carmen Talbot, Head of Projects at Naomi Korn Associates

 

Apply to Course 8

 

Module 4

Developing a roadmap

Apply to Course 8

 

Date: 04/11/2022

Time: 10-12pm

 

This session will help you develop a plan to introduce or improve your digital service, by breaking it down into discrete tasks or projects. 

 

It will help you to be strategically be very clear on the outcomes of your plans and prioritise certain efforts. This will be done through a very practical session using a template that Heloise can walk you through. You’ll meet other organisations who are facing similar challenges.

 

This module will cover:

  • Understand how to prioritise user needs, copyright considerations and organisational KPIs into an actionable digital roadmap
  • Review the skills and resources you need to deliver your digital roadmap
  • Understand how to review, adapt and change your digital roadmap as new needs emerge 

What you’ll get from the session:

  • A great understanding of the benefits of a product roadmap
  • A practical and actionable approach to solving a particular issue you want to solve, keeping your users, strategy, and the direction you want to go

Speakers:

 

Heloise Ardley, Member at Dot Project

 

Apply to Course 8

The Heritage Alliance | Media Trust | Charity Digital | Naomi Korn Associates | DOT PROJECT

Funded by DCMS through The Heritage Fund's Digital Skills for Heritage initiative.
Heritage Fund