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Heritage workshops: Digital Fundraising

10:00 - 12:00

Applications for this workshop have now closed.



With lockdown challenging both earnings and funding for the heritage and cultural sector there’s never been a more important time to sort out your fundraising. Yet the pandemic poses challenges to this, too. With venues closed, people not carrying cash, and events not being allowed to proceed a new way to raise funds is needed. This is where digital fundraising can help.



The workshop will cover:


In this workshop, we’ll look at:

  • What digital fundraising is, and what the key factors for success are
  • The different kinds of digital fundraising in an arts, heritage or cultural organisation and what they can do
  • How you can develop strong a “case for support” and “calls to action” that encourage people to donate
  • Should you set up a donation page on your website, or run a campaign?
  • How you can spread the word about your campaign
  • How you can use your staff and supporters to create more digital fundraising results


Session dates & times:

  • Tuesday 17th November, 10:00 - 12:00
  • Thursday 19th November, 10:00 - 12:00


Cost: Free. Maximum of 25 delegates.



Who is this workshop for?


The session is most suited for those new to, or who have experimented with, digital fundraising but who are looking to develop their practice in this area, and create new revenue streams from their website, social media, and other digital channels.


The workshop would particulalry suit those working in Social Media, Communications, Marketing, Fundraising or Digital role for heritage organisations across the UK.

The course is hosted through our online video conference system. This software is optimal for audience participation and provides free, accessible and remote access. In order to participate, delegates must have a working WiFi connection, ideally have a working webcam and must have a working microphone (usually embedded within your computer/laptop/device).



Application procedure:


Please complete the short application form in the ‘Apply Now’ tab. Applications will be open until 15:00 on Monday 9th November, however if the volume of applications is high before this date, we will close the application form. With up to 25 spaces available, we’ll be looking to ensure that those taking part are those who most need the training content, as well as ensuring that we are offering training to a range of heritage types.


Successful applicants will be informed 1 week before the date of the first session, and will be sent joining instructions after this date. Should accepted applicants find they are unable to make the workshop nearer the date, we do ask that we are informed as soon as possible, so that the place on this funded training may be offered to another applicant.



Workshop host:


Matt Haworth

Matt is one of the UK’s leading experts on doing good with digital. Through Reason Digital, the award-winning agency he co-founded in 2007, Matt has delivered projects and training for organisations including Age UK, Christian Aid, Alzheimer’s Research UK, the BBC, Virgin and many more. In 2016 Matt wrote The Digital Fundraising Book and he regularly features at conferences and in publications by the likes of The Institute of Fundraising, CharityComms, Third Sector, The Guardian, BBC, and others. Matt’s work has won awards including The Charity Times, Big Chip and Tech for Good Awards, and in 2016 he was awarded the title of UK Digital Entrepreneur of the Year.

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Featured Speakers

Matt Haworth

Reason Digital
The Heritage Alliance | Media Trust | Charity Digital | Naomi Korn Associates

Funded by the National Lottery Heritage Fund
Heritage Fund