As part of the Digital Communications stream - which explores how to create engaging, inspiring, and compelling content - Media Trust brings you a webinar on Growing and Engaging Audiences Online with Kirsty Marrins.

Lockdown has heavily impacted the heritage sector these last few months, but as organisations begin to reopen, they will need to attract new and diverse audiences to their physical and virtual sites. COVID-19 has meant that many events and services have had to rapidly move online. Therefore, getting your message out to the right people, at the right time has never been more important.

Summer is usually the busiest time of the year for the heritage sector and getting the messaging and engagement right is going to be critical to re-building both individual organisations, as well as the sector as a whole.

With social distancing rules becoming the norm, heritage organisations, often busy spaces, will need to clearly reassure visitors they have measures in place to protect them.

As we know, there is a lot of noise and competition on social media - in this webinar, we’ll look at identifying your target audience, where you can reach them, and how to engage them with great heritage-orientated content. As well as tips on how to build your following too, so you can continue telling your story.

In this webinar you will learn how to:

• Identify your heritage organisation’s target audience
• The best platforms to promote your heritage brand and reach your audience
• How to grow your social media followers
• Engage your audience with effective and engaging content about your organisation