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Heritage Digital Academy LIVE: Building Digital Sustainability

10:00 - 17:00
Online

Heritage Digital Academy LIVE is a free, online event for those working in Heritage to gain knowledge and skills to build digital sustainability. 

 

Digital confidence, competence and curiosity are the key drivers to building a more resilient organisation. One that is able to not only respond to the changing needs of society, but that is also empowered to actively reimagine their purpose, mission and operating model in a digital world. You can join hundreds of other heritage organisations who want to improve their digital and organisational resilience at Heritage Digital Academy LIVE! 

 

Results from the 2021 DASH survey highlighted how the sector is still in a reactive mode, using digital to respond to business critical challenges, but also wanting time and space to explore how digital can support their vision and operations on a more strategic level. It also revealed that people working in heritage are looking for leaders to provide a clear strategic vision for digital, and how this is relevant for organisational aims. 

 

Our event is structured on these themes;  

  1. Our morning sessions focus on quick wins and tactical changes to unblock immediate challenges in your heritage organisation 
  2. Our afternoon sessions focus on embedding digital within strategic and operational planning  

By attending, you will;  

  • hear from digital and technical experts through 2 panel discussions and 5 inspiring sessions
  • be inspired and encouraged by heritage peers through sharing experiences of their digital journeys 
  • connect with others in your sector through a live chat feature and online networking lounges 
  • be able to participate in dedicated roundtables
  • gain access to additional educational content and resources

Heritage Digital LIVE will feature speakers from DOT PROJECT, Naomi Korn Associates, Media Trust and those working in the Heritage Sector. 

 

 

 

’This will be an exciting event and one that not only is extremely useful in today’s ever more digital world but also allows participants to get a crash course in 1 day!’

 Matthew Mees, Old Royal Naval College, Chief Executive

 

 

Heritage Digital Academy LIVE: Building Digital SustainabilityHeritage Digital Academy LIVE: Building Digital Sustainability
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Funded by DCMS through The Heritage Fund's Digital Skills for Heritage initiativeView All


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All Speakers


James Berg

James Berg

Founder
Picaroons
Daniella Briscoe-Peaple

Daniella Briscoe-Peaple

Advocacy and Communications Officer
The Heritage Alliance
Emma Canterbury

Emma Canterbury

Engagement Coordinator
Water and Steam
Chris Charlton

Chris Charlton

Member
Dot Project
Jonathan Chevallier

Jonathan Chevallier

CEO
Charity Digital
Katherine George

Katherine George

Social Media Expert
Oh So Social
Tracey Guiry

Tracey Guiry

Director
The Poetry Archive
Margaret Henry

Margaret Henry

Head of Engagement
National Lottery Heritage Fund
Delphine Jasmin-Belisle

Delphine Jasmin-Belisle

Development and Membership Manager
The Heritage Alliance
Naomi Korn

Naomi Korn

CEO and Founder
Naomi Korn Associates
Clare Kirk

Clare Kirk

Digital Content Creator
Friends of Friendless Churches

Funded by DCMS through The Heritage Fund's Digital Skills for Heritage initiative


Heritage fund
Department for Digital, Culture, Media and Sport
Architectural Heritage Fund
Arts Marketing Association
Chartered Institute for Archaeologists
Historic Religious Building Alliance
International National Trusts Organisation
Council for British Archaeology
Institute of Historic Building Conservation

Session recordings

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10:00 - 10:40

Keynote panel: Digital: What’s next for the Heritage Sector?

 

Session chair

 

Panellists

Last autumn, the DASH survey gathered the voices of 4,500 staff, trustees, volunteers and freelancers across the heritage sector on how the sector’s use of digital evolved during the pandemic. A year on, Jonathan Chevallier, CEO of Charity Digital reflects with heritage specialists from across the UK on what is next for the sector when it comes to digital. 

 

 

 

10:40 - 11:30

Quick wins - Content Repurposing

James Berg; Founder; Picaroons

 

 

When time and resources are short, it can be tempting to create content as you go. But coming up with new content all the time is exhausting and not very efficient. This session will help heritage organisations to plan their big pieces of content and give them practical ways of repurposing it easily and effectively. It will demonstrate how to take one blog, article or podcast, and turn it into lots of smaller pieces of content, saving time and budget.

Learning Objectives:

  • Understand the power of content repurposing for saving time and money.
  • Feel confident to explore new platforms and tools to enable you to repurpose content more easily.
  • Approach content creation in a more strategic way, investing in cornerstone pieces of content.
  • Be able to persuade senior leadership of the importance of planning content with repurposing in mind.

 

 

11:40 - 12:30

Quick wins - Creating a Content calendar 

Katherine George; Social Media Expert; Oh So Social

 

 

How can Heritage organisations lead the conversation on social media? Planning content is key to maximising a charity’s resources. Whilst it might take time to get set up, having a content calendar that reflects the charity’s key messages will lead to more efficient digital comms.

 

Learning Objectives:

  • Understand the benefits of a content calendar, and be aware of the free tools which are available.
  • Understand how to plan a variety of content around key messages, and asses its performance.
  • Learn practical tips on how to be efficient and consistent in content planning.
  • Understand how these principles apply to a campaign or an event.

 

 

13:30 - 14:10

Panel session: “… and so we gave it a go!” : the benefit of testing digital approaches

 

Session chair

 

Panellists

         

 

In this panel, Delphine Jasmin-Belisle Head of Development & Membership for the Heritage Alliance will uncover how staff, trustees and volunteers from across the breadth of the heritage sector have been experimenting with digital. Starting with very little budget, little experience and limited time, many organisations have been piloting with digital technology to support their strategic aims. Tune in to find out how they started on this journey.
 

 

 

15:10- 16:00

Copyright compliance

Naomi Korn; CEO and Founder; Naomi Korn Associates

 

 

Developing a copyright compliance framework for your organisation to reduce risks and optimise assets

Learning objectives:

  • Understand the importance of managing copyright across your organisation
  • Discuss the unique tried and tested copyright compliance framework developed by Naomi Korn Associates based on 20 years of business know-how
  • Apply the compliance framework to your context
  • Develop next steps for your organisation based on the framework to ensure copyright is managed appropriately
  • Discuss related issues with Naomi Korn and other delegates 

 

16:10- 17:00

Optimising your technology spend to maximise delivery against your organisations objectives 

Chris Charlton; Member; Dot Project 

 

 

Learn how to assess your technology costs (direct, and indirect such as the people or opportunity costs) against your organisations vision and objectives to optimise your spend and efforts against what will do most good.

 

Learning outcomes:

  • Learn how to evaluate technology costs
  • Learn how to assess technology costs against desired outcomes
  • Gain pointers to optimising costs, and identifying options or solutions which will deliver more business benefit for you.

 

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More on this topic

The Heritage Alliance | Media Trust | Charity Digital | Naomi Korn Associates

Funded by the National Lottery Heritage Fund
Heritage Fund
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