We take a look back at the charities who have won at Christmas digital fundraising, and show how being adventurous with digital can pay off this festive season.
December is the time of year that the charity sector has been gearing up to. Giving reports have consistently shown that November and December are the biggest months for fundraising. For that reason, end of year generosity will be factored most charities’ campaign calendars way ahead of time.
However, if your charity is still looking for some last-minute digital inspiration for your festive fundraising, here are twenty great ideas to add to your Christmas list.
1 - Whip up a Christmas charity campaign video on a shoestring using these cost-effective and accessible tools. Some more tips here on making charity videos with clout.
2 - Take part in the Big Give Christmas Challenge, which lets charities double their donations over seven days. It might be too late to participate this year, but worth having on your radar for December 2020.
3 -Launch an online auction offering unique gifts worth bidding on.
4 -Partner with online retailers like this innovative scheme from homelessness charity Crisis.
5 -Jump on the personalised retail trend and use a platform like MyCharityMarketplace.com to run your own online charity shop with one-of-a-kind Christmas gifts.
6 -Or put the spotlight on your physical shops by helping your website users find you on the high street.
7 -Offer ’virtual gifts’ - a novel way to highlight your cause and offer online donations as a compassionate digital alternative to traditional presents.
8 - Encourage generosity instead of materialism and build a campaign around the public’s desire to think of others this Christmas.
9 -Or help people to share the gift of your charity’s services, like Samaritans’ imaginative use of e-vouchers for listening in exchange for donations.
10 - Make it memorable like these unforgettable charity Christmas campaigns that have stood the test of time.
11 -Encourage younger givers. Research shows they tend to give more than other age groups over the festive period. Know your audience and the channels they’re on.
Dec -And empower young online fundraisers to take to YouTube and the social media they know and love. Embrace the talents of digital natives.
13 -But keep it focused on the stories of your service users at Christmas. The power of online communication can help remind people to look up from their Christmas dinners and think of those less fortunate.
14 -And give those you’ve helped a platform to champion your cause as online charity ambassadors who speak from lived experience.
15 -Be creative with contactless - like this quirky and original combination of Christmas jumpers and contactless technology by Save the Children. Anything can become a donation point.
16 -Don’t forget mobile givers this Christmas, as plenty of people will be scrolling on their mobiles in idle moments between festivities. Make your campaigns mobile responsive.
17 -And support giving by text by promoting text message codes around your Christmas campaigns. Text message donation can be a handy way to boost your donations, as small animal welfare charity Wild at Heart Foundation has shown. Every little helps, and text message is quick and easy.
18 -Use digital marketing automation and analytics tools to plan your campaign journey from start to finish, and take a data-led approach to improving and tweaking how and where you ask people to give.
19 -Automate your emails and follow these top tips for getting the most from your Christmas email sends from charity email expert and Charity Digital Mail manager Elizabeth Carter.
20 -And don’t forget to make the most of online fundraising platforms - a tried and tested winner for charity fundraising, with these success stories in mind. Some more Christmas campaign tips here from JustGiving.