2018 Charity Digital Skills Report now open
24 Jan 2018by Chloe Green
Last year, the Skills Platform and Zoe Amar launched the Charity Digital Skills Report in an attempt to better understand how not for profit organisations across the UK are using digital.
The 2017 Charity Digital Skills Report
attracted responses from over 500 charity professionals and the results painted a very worrying picture for the sector. Half of the charities surveyed didn't have a digital strategy and while most are working to improve their culture, just 27% have aligned their digital and organisational strategies. For the full report including commentary from leading charity digital figures, recommended resources and calls to action, click here
Share your views for 2018
For 2018, the report is returning to follow up on the findings from the inaugural survey and has three key aims:
- To assess progress and changes in the sector following the 2017 report
- To allow individual charities to reflect on changes they have made over the last 12 months
- To allow charities to benchmark themselves against sector averages
In addition, the 2018 report has added a section to help understand health charities and hospices in greater depth.
A broad response
The 2018 Charity Digital Skills Report is encouraging as many people as possible to complete its 2018 survey
and share with colleagues so that as broad a response as possible is achieved. The survey should take no more than 5-10 minutes to complete.
By submitting an email address at the end of the survey, all respondents will be added to the report launch priority list, and to be entered into a prize draw to win one of 10 x £20 Amazon vouchers from the Charity Learning Consortium, as well as accessing free video learning for the not for profit sector from The Clear Lessons Foundation.
All responses must be received by midnight on 16 Feb and the results will be in the press on 14 March 2018. You can participate in the 2018 survey by clicking here
The Skills Platform has partnered with Zoe Amar on the 2018 Digital Report once again as one of the sector's leading lights on the subject. Dave Evans, Skills Platform product manager commented: "The 2017 Digital Skills Report showed that the charity sector sees the benefits of digital – the vast majority of charities think that growing digital skills will help improve fundraising and to deliver their strategies more effectively. This is encouraging, yet digital is often pushed down the priority list, with half of all charities not developing a digital strategy.
“We know that the charity sector is doing amazing work and in some areas is leading other sectors, so we hope the 2018 survey will show the progress being made in the sector and help add to the momentum we've seen build over the last year.”
A recent Charity Digital whitepaper
backed up the findings of the Charity Digital Skills Report by revealing that 58% of UK charities do not have a digital strategy.