3 tips for charity crowdfunding success
29 Apr 2014by CharityDigital Editorial
Nonprofits are increasingly using crowdfunding
as a form of fundraising to extend their reach and to find new donors
Check out these tips
to make your charity’s crowdfunding campaign a success.
- Define a clear goal. How much money do you want to raise? Make it realistic, taking into account the length of the crowdfunding campaign.
- Build a community. Identify your target audience and use Facebook, Twitter, and email to contact them and spread the word.
- Tell a story that people want to share. Let viewers know where their donation will go. Create a short video to convey the work that you do, appealing to people’s emotions, that has the potential to go viral.