Animal rescue charity Battersea is launching a rehoming text alert service for donors whenever a dog or cat in their care finds a new home.
Each time the text is received the donor will automatically donate 25p to the charity via their phone bill.
Those signing up to the rehoming text alert service
can select which of the charities three centres they would like to hear from. These are in London, Windsor and Kent. They also have the option of hearing about cats or dogs.
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In addition, donors can select a donation
cap stating the maximum they would like to donate each week. When the cap is reached the charity will stop sending the texts. Currently the maximum cap is £2.50 a week but this may increase if there is further demand for the service.
“The people who sign up for our rehoming alerts will receive text messages whenever a Battersea dog or a cat is rehomed,” said Battersea Head of Public Fundraising Jo Stone.
New mechanism for giving
"We introduced this service as it’s a great mechanism for supporters to give to us in a new way, through their mobile phones.
“The rehoming alerts are an immediate way for people to see something tangible come from their donation. Every time they receive a text, they will get a reminder of how their donation is helping Battersea animals.
“The great thing about this way of giving is that anyone can do it, as long as they have a mobile phone (smart or non-smart phone). When they sign up, we ask donors to can select their maximum weekly cap which they can change at any point, ensuring they are always in control of how much they donate.”
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The text alert service from the animal charity runs Monday to Friday, with no texts at weekends. Signing up for this service is via an online registration form. During the sign up process donors will receive a text with a four digit pin, which needs to be completed for the service to proceed.