Blue Cross is using cashless payment technology at sites UK wide that offer a video ’thank you’ to those who are donating to the charity.
Animal charity Blue Cross is offering video rewards to those donating via its contactless devices this Christmas. The animal charity is deploying portable contactless devices across its centres, at fundraising events as well as sites run by commercial partners, including Pets at Home. The devices include a screen that allows a video promoting the charity to be shown. Those donating receive a ’video reward’ showing a cat or dog as a way of thanking donors. "The result is a less transactional feeling, instead a donation initiates a video reward from a dog or cat as a thank you," said Bond and Coyne, the campaign agency that developed the initiative. "The idea is that these kinds of interactions are essential in order to capture the imagination of donors and drive engagement around contactless technology. Simply buying the devices isn’t always enough to get donors using them." Bond and Coyne Campaign Director Dan Ridge added: "You can’t just expect donors to fall in love with contactless donation. This technology stands the best chance of succeeding when it’s combined with a creative idea to generate these rewarding experiences."
Blue Cross also uses its Youtube channel for further promotion and to tell some of the real life stories of the animals and owners it helps. The latest this week features the story of stray dog Badger with his new owner Elwyn Parsons, whose wife has dementia. This shows how Badger is helping Elwyn and his wife and is a vital part of their family. Other recent videos take in issues such as horse and cat safety.