This year’s festive match funding campaign is offering Apple Pay as a payment option for the first time to make giving online easier for donors.
The annual Christmas campaign by match funding platform The Big Give is to boost cashless payment options on offer to the public by adding Apple Pay. For the first time charity supporters will be able to donate by Apple Pay as part of the Big Give Christmas Challenge, which is aiming to raise more than £14m in just a week. The addition of Apple Pay to the giving platform has been introduced by the Big Give’s processing partner CharityCheckout. Latest figures show that Apple iphones make up almost half of all UK smartphones. “We are all aware of how our lives are adapting around mobile technology, more so than ever with mobile payments and we want to embrace this for our charities donors,” said Big Give Director Jonathan Frank. “Introducing Apple Pay through CharityCheckout will be a real boost for the charities we work with: it’s technology that reduces the friction of the giving process, making it easier than ever for people to support the causes they are passionate about.” The Big Give Christmas Challenge takes place from 3 -10 December. It is funded by the National Lottery Heritage Fund among others and will match donations up to the value of £25,000 per organisation.
Last year 589 charities took part. As well as raising more than £13m, the initiative also attracted new donors for almost all (94 per cent) charities taking part. Two thirds of charities said that the initative saw existing supporters give more and around nine out of ten said it boosted their confidence in online fundraising. CharityCheckout Founder & Chief Executive Officer Chester Mojay-Sinclare added: “Apple Pay is fast growing in popularity as an easy and secure payment option for both donors and the charities they support. “Last year’s Big Give Christmas Challenge saw £13 million raised for charity, and now, with the addition of Apple Pay making it even easier for iPhone users to donate, this has the potential to grow even further.”