The boss of testicular cancer awareness charity Baggy Trousers UK has joined Reason Digital to offer support to other voluntary sector organisations.
Third sector social enterprise agency Reason Digital has hired a cancer charity chief executive as a digital partner.
Jack Broadley has left his position as Chief Executive Officer of Baggy Trousers UK to join the agency to support charity clients on strategy, funding, partnership and social impact issues.
Broadley, who is a cancer survivor himself, has worked with Reason previously on cancer awareness campaigning.
“I have learnt a considerable amount about the charity sector in my last five years of running Baggy Trousers UK and I’m a big believer that digital plays a huge part in helping charities make an impact,” said Broadley.
“Becoming a Digital Partner at Reason is a natural step towards my aim of influencing social impact on a larger scale. My goal is to utilise my knowledge and experience in the sector and work with the influential network I’ve built up during my time at Baggy Trousers UK to help other charities.
Reason Digital Co-founder Matt Haworth, added: “I’m a huge fan of Jack’s work and know his entrepreneurial spirit, his empathy though lived experience, and his determination to make a difference to others, will make a huge impact on the charities, philanthropists and corporates working with us.
“He’s both a cancer charity service user and a charity leader and fits really well within our company culture.”
Reason Digital clients include Terrence Higgins Trust and the Scouts.