Charity campaign to donate #firstfiver goes viral
20 Sep 2016by CharityDigital Editorial
A social media campaign encouraging the public to donate their first polymer fiver has gone viral – and charities are being urged to jump online and back the push.
The new £5 note, which is made of polymer, entered circulation last week and that prompted a tweet by John Thompson, fundraising consultant at Changing Business, to ask people to donate their first new note to a charity of their choice.
The idea soon caught on and people started spreading the message across all social media platforms
. Popular tags include #firstfiver, #givefive and #fivergiver.
By the end of the weekend around £1,000 had been pledged, but that figure is set to rise as more charities and businesses get involved – and more new notes make it into the wallets of the public.
The Institute of Fundraising
and NCVO have backed the push, while The Children’s Society, Blue Cross and Sue Ryder were among the first charities to get involved.
The roll-out of the polymer notes is being staggered, with the new £10 note featuring Jane Austen entering circulation in Summer 2017.
Photo: Bank of England