Anti-bullying charity the Cybersmile Foundation has linked up with beauty brand Rimmel to develop an artificial intelligence (AI) tool that supports cyberbullying victims.
The tool will be available to all visitors to the Cybersmile website
across the globe, with an English language version launching early next year.
It will recommend resources and local sources of support, such as helplines, for those affected by so-called “beauty cyberbullying” where women are bullied online due to their appearance.
The charity also plans to roll out this virtual assistant tool in several languages.
The move is part of a worldwide campaign by Rimmel
, which is owned by beauty firm Coty
, and the CyberSmile Foundation called #IWILLNOTBEDELETED
, which aims to raise awareness and tackle online bullying of young women.
Plight of cyberbullying victims revealed
To highlight the issue of beauty cyberbullying, Rimmel has released a report based on a survey of 11,000 16 to 25-year old women.
This found that a quarter (23%) had experienced beauty cyberbullying and 115 million social media images are deleted each year due to the issue.
More than half (57%) of beauty cyberbullying
victims do not tell anyone and 46% have gone on to self harm.
Commenting on the link up with Rimmel, Scott Freeman, Cybersmile Foundation Chief Executive Officer, said: “We are excited and proud to find a partner who is truly committed to an inclusive internet and shares our vision of a digital community where everybody can feel free to express themselves without the fear of ridicule and abuse.
“I am confident that our partnership will change and save lives all over the world.”
The #IWILLNOTBEDELETED campaign was launched this week in London and is supported by the singer and actress Rita Ora and model and actress Cara Delevingne.
“I am really proud to work with Coty and Rimmel on this campaign and support the message that beauty cyberbullying is not okay," said Ora.
"I hope that by working with a business the size of Coty, we can get this message out to millions of people worldwide and truly change things for the better.”