The voice-activated device is being used by Electrical Safety First to make it easier for the public to check whether their washing machines, fridges and other electrical devices need to be recalled.
A safety charity is using Alexa to warn people if they are running unsafe electrical devices, such as washing machines, in their home.
The charity Electrical Safety First is concerned with low response rates to product recalls when manufacturers are concerned that a product may be unsafe.
This could mean that millions of potentially unsafe electrical items are being used, leaving homes at risk of an electrical fire.
In response, the charity has created an Alexa app, that provides up to date information about product recalls.
To find out if a product is safe, or has been recalled, Alexa owners simply need to say the brand name of their device. The app will then tell them if there are any problems.
It is estimated that only between 10 per cent and 20 per cent of products listed as needing to be recalled are returned.
“We’re really happy to be able to leverage new technologies like voice to raise awareness of the campaigns we work on,” said Electrical Safety First Head of Marketing Emma Drackford.
“Product recalls are a major focus for us, and with most people not registering their electrical products, it can be hard to find out whether a product you own has been recalled.
“We hope that by launching the Alexa app, people will use it to make ad hoc checks whilst doing chores around the house, without the need to open up a website. It’s all about removing barriers and giving our audience the tools they need to use their electrical products more safely.”
Oliver Bailey, Client Partner and Co Founder of Absurd, the agency that built the app for the charity, said: “This is the latest of several campaigns we’ve delivered for Electrical Safety First - it’s a great example of how voice technology can be used to best effect and is the very definition of tech for good. It’s a simple concept with enormous benefit.”