Charity utilises contactless payment for big day of fundraising
21 Apr 2016by CharityDigital Editorial
Cancer Research launched a nationwide contactless
collections for World Cancer Day, earlier this year.
Supporters had the opportunity to donate £2 to the charity’s life-saving research to beat cancer sooner by simply tapping their contactless card on a specially designed reader, operated by its fundraising volunteers.
Exciting roll out
Ed Aspel, executive director of fundraising and marketing at Cancer Research UK
said: “It’s really exciting for us to roll out contactless giving across the UK on this scale. We’re committed to exploring new, innovative ways to fundraise and accept supporter donations, and with the increasing use of contactless, this seems a natural next step.
“We’ve been at the forefront of contactless giving in the third sector, having launched a small scale pilot in four of our shop windows last year. But this activity takes it to a new level, and ensures we stay relevant and make it as easy as possible for people to donate in a way that suits them. It really is as simple as popping some spare change in a collection tin, and all money raised will go towards our life-saving research to beat cancer sooner.”
This launch represented a wider initiative that aims to bring contactless payments to the sector. Cancer Research UK has been working alongside other charities, as well as payment organisations Payter, Creditcall and Elavon, to ensure that the trial succeeded.
The charity will be sharing learnings so that the industry as a whole will benefit.