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Compassion in World Farming revamps digital operation
19 Oct 2018by Joe Lepper
Animal welfare charity Compassion in World Farming is overhauling its digital operations as it looks to expand globally.
The charity has drafted in NetSuite to standardise its operations across seven countries as part of its expansion into India, Africa and South America.
It will use Oracle NetSuite as it increases the reach of its farm animal welfare campaigning with an aim to improve standards for 1.5bn farm animals over the next five years.
The new set up will give the charity a real-time consolidated view of its financial information, which will help with global finance strategy and track donations.
Compassion in World Farming also has access to NetSuite’s non profit products Suite Donation and Suite Pro Bono.
European rollout planned
NetSuite is now being used by the charity in the UK, Belgium, the Netherlands and America and will go live in France, Italy and Poland by the end of the year.
“Our ultimate aim is to completely eradicate factory-based farming by helping businesses make the right decisions and inspiring changes to farming law,” said Nick Dugdale, Compassion in World Farming’s International Financial Planning and Analysis manager.
“As a fast-growing and influential worldwide movement present at many key decision-making forums from the United Nations to the World Trade Organisation, our campaigns have helped drive legislative change around the welfare of animals, but we always want to achieve more. To support our goal of improving standards for every farm animal in every country, we selected NetSuite.”
Nicky Tozer, EMEA Vice President of Oracle NetSuite, added: “Compassion in World Farming is a powerful global movement that is doing exceptional work to create a more humane world for farm animals. With NetSuite’s global capabilities, Compassion can take its campaign to even more countries and be fully up-and-running from day one.”
Joe is a charity sector journalist specialising in policy, digital innovations, fundraising, and service delivery.
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