CoppaFeel! teams with Wooshping to launch interactive wristbands
04 Sep 2014by CharityDigital Editorial
UK charity CoppaFeel!
has teamed up with mobile engagement specialists Wooshping
to distribute interactive wristbands to help women detect breast cancer.
The interactive wristbands will be distributed across CoppaFeel!’s ‘University Boob’ Teams - covering 60 universities up and down the UK. Women simply tap their phone on the wristband to sign up instantly to the text reminder service to get them to check their breasts regularly for signs of cancer.
Rupert Englander, Managing Director of Wooshping, said: “Wooshping is proud to be working with CoppaFeel! Together our unique and innovate interactive wrist bands will help save lives and make sure that young women in universities up and down the country are reminded to start the habit of lifetime.”
CoppaFeel! UBT Campaign Manager, Sarah Magee said: “CoppaFeel! is very proud of our Uni Boob Team campaign, which sees student volunteers represent the charity on campuses nationwide. Thanks to Wooshping our student teams will be able to offer a fun tech interaction to engage fellow students with our health awareness.”