Financial services specialist Teamspirit will help Fair Money Advice campaign to help end the stigma of debt and shift the blame from individuals to the circumstances they find themselves in.
A debt prevention charity has been handed £10,000 worth of free communications, social media and strategy support by a financial services agency.
Work for the charity will include helping develop a communications strategy to target key audiences and stakeholders across a variety of platforms and on and off line media.
The aim is to encourage people to seek debt advice sooner rather than later and de-stigmatise being in debt.
“We believe Fair Money Advice’s clients deserve to have their voices heard,” said Muna Yassin, Managing Director of Fair Money Advice.
“For the last 15 years we’ve been at the coalface of providing solutions and helping individuals turn their financial lives around. Despite our work on the ground, the narrative has shifted to blame the individuals for the circumstances they find themselves in.
“We’d like to shift that dial and ensure that people working to turn their lives around are treated with the dignity and respect they deserve. We’re delighted to be working with Teamspirit to achieve this”.
Teamspirit works across PR, advertising, digital media, direct mail, data and marketing and specialises in financial and professional services.
The agency’s Group Board Director Montserrat Tojeiro added: “Teamspirit is committed to transforming financial services for the better, and, to effect real change, we believe it’s critical to ask how the existing system can change for a person or community - not to try and change them to fit the system.
“We’re delighted to announce that Fair Money Advice has received £10,000 of our services to do something that is crucially important – change the narrative around problem-debt and get effective help to those who need it”.