Dogs Trust use VR for the first time for face-to-face fundraising
22 Nov 2017by Chloe Green
Dogs Trust have partnered with GOOD Agency to launch a brand new Virtual Reality
The charity’s face-to-face fundraisers needed to find a way to cut through and grab the attention of people inundated with constant messaging, and show them what a difference they can make.
As a result, GOOD Agency has been working with Dogs Trust
to create an immersive virtual reality experience that truly engages the public; a powerful way to demonstrate the impact donors can have for the thousands of dogs each year that Dogs Trust care for.
Launching at The Ideal Home Show in London on 22 November, people will be given the chance to experience Dogs Trust rehoming centres as they’ve never seen them before. The film will place the audience in the middle of the rehoming centre, allowing them to experience the incredible care, attention and love each of the dogs receive in the state-of-the-art facilities; a rare behind the scenes glimpse into the care and facilities that Dogs Trust give to our favourite four-legged friends.
Following on from the launch, Dogs Trust will roll this VR experience out to face-to-face fundraisers in locations across the UK.
Reuben Turner, creative director of GOOD Agency, commented: “Virtual Reality is the perfect tool to rouse the curiosity of passers-by, and make them want to investigate. It’s completely new for Dogs Trust, but shows the important work they do in a fun and uplifting way – and we hope it helps the face-to-face fundraisers attract lots of new sponsors.”
Kayleigh Barker, Head of Donor Acquisition at Dogs Trust, added: “Sponsor a Dog is a hugely important scheme for Dogs Trust and we needed to engage busy people going about their days. This VR experience will show people the incredible work that really happens in our centres, something we couldn’t offer in real life.”