Youth Employment UK has strengthened its ability to engage with young people with the appointment of its former teenage advisor as a non-executive director.
A not for profit organisation has sought to boost its engagement of young people by recruiting a digital marketing executive as director.
Patrick Cantellow, who is a digital marketing executive at finance firm Kreston Reeves, has been named a non-executive director of Youth Employment UK, which aims to tackle unemployment among young people.
He is tasked with working closely with the organisation’s Founder and Chief Executive Officer, Laura-Jane Rawlings, on improving the way it engages with young people.
Cantellow has already been involved with Youth Employment UK, having joined as a Youth Ambassador in 2015 when he was a teenager. Since last year he has been Chair of its Youth Ambassador Board.
“As a director I will work closely with Youth Employment UK founder and CEO Laura-Jane Rawlings on improving engagement with young professionals, students and employers together with the day-to-day running of the organisation,” said Cantellow.
Rawlings added: “The voice of young people is vitally important to creating services that work with and for young people. Too often we see organisations making sweeping statements and assumptions about what young people need and want.
“We have been leading the way on incorporating and championing youth voice since we were founded in 2012 and having young people on our Board is just one way we ensure we are accountable to the real needs of young people.
“We are delighted to welcome Patrick to our board, as a Youth Ambassador Patrick has represented the voices of young people at events across the UK and Europe too, he is a fantastic Ambassador for young people and has already made significant contributions to our strategic direction.
Among online activity being carried out by the charity is its Youth Voice Census, which canvases the views of 14 to 24-year-olds on education, career and work experience issues.
The anonymous data is to be used by the organisations to publish analysis of young people’s employment habits.