The 2019 Global NGP Technology Report shows that while around a half of European charities are not using their websites for online donations they are among the best in the world for digital security.
Other findings are that four out of ten Euroepean charities protect their data through encryption technology. There has also been an increase in regular email updates from charities in Europe, up from 57% to 80% over the last year. Of those that send these updates, 39% send them monthly, with 13% sending weekly updates to supporters’ inboxes. This is the fourth edition of the report, that is biennial and looks at the use of social media, fundraising tools, email, mobile technology and productivity software among more that 5,700 non-government organisations in Europe, Africa, Asia, Australian and New Zealand, Latin America, the Caribbean as well as the US and Canada. “A decade ago, NPOs in Europe that had a mobile website and a Facebook Page were at the forefront of technology, said Aris Souras, Manager at the Greece based charity support organization Higgs. “Today, those tools are standard practice. Early-adopter NPOs are now shifting their focus to mastering the tools of the AI Revolution—chatbots, voice commands, and machine learning.”