The 2021 Charity Connect programme from eBay for Charity is now open
Charities have had to learn the importance of digital technology the hard way in 2020. In the blink of an eye, work became remote, events became virtual, and fundraising went viral.
Moving services online became the only way to survive, but for charity shops in particular, this was not an easy transition.
It is estimated that charity shops lost £285 million during the pandemic – £3.4 million for every day they were closed due to lockdown.
Yet only half of charities were selling online.
Fourteen years since Oxfam was the first charity to allow its supporters to shop online, the pandemic has made it clear that there has never been a more pressing time for other organisations to follow suit, to make the most of online retail opportunities and futureproof themselves against further disruption.
To help with this process, eBay’s not for profit charity platform, eBay for Charity, has helpfully relaunched its training programme Charity Connect. Now in its second year, Charity Connect is a free course which offers charity retailers on eBay training in order to boost online revenues.
The programme is open to charities of all sizes and experience, and hopes to help even more charities raise unrestricted funds following what has been a difficult year and a half for the sector.
Many charities have already benefitted from Charity Connect, including Marie Curie and Daisy Chain Project. Marie Curie finished the year with double the revenue they had taken in previous years, while Daisy Chain, a small charity based in County Durham, was able to set up on eBay for the very first time, thanks to the tools and advice from eBay for Charity’s dedicated trainers.
Selina Taylor, Retail Gift Aid Officer from Marie Curie said: “I would tell any charity considering taking part in the training that it’s definitely something small teams should be dedicating their time to. It’s just an hour every week but you will notice an uplift in your sales almost immediately and you’ll be really surprised at how much you can learn from it.’’
‘’Charity Connect has really given us the confidence to invest more money into our eBay operations. As we’ve seen the amazing results come through and our sales increasing all the time, we’ve now got the reassurance to pursue virtual avenues more confidently going forward.’’
Charities who secure a place on the programme will receive tailored training through virtual 1:1 and group support sessions, webinars, e-learning materials and dedicated support on customer service and promotional support.
Charity Connect 2021 is now open for applications. Entries close at 23.59 on 15 August.