Digital fundraising has never been more important to the charity sector than at this moment. Blackbaud Europe have released a free online resource to help charities transform their digital fundraising strategy.
This article is sponsored by Blackbaud Europe - leading providers of cloud software for social good.
There has never been more focus on digital fundraising.
With charities turning more attention than ever before onto digital methods for generating income, many fundraisers may be wondering where to start.
When putting together a strategy, it is vital to start with the facts. That’s why Blackbaud Europe has released the ‘Charitable Giving Report’ - a free online resource that dives into the data on charitable donations in 2019.
Because the nature of charitable giving is changing. The incentives and motivations driving charitable giving are changing. The platforms that people know, trust and favour are changing. And in the wake of current global events, these things will continue to change.
Use the latest insights on charitable giving to better inform your fundraising strategy - from the trends in overall giving to the most effective forms of online giving that you should be focusing on.
The ‘Charitable Giving Report’ provides a deep analysis of the largest set of donation data available, as well as figures on the difficult business of first-year donor retention, and the plateauing of multi-year retention dates. Making strategic decisions based on such large stores of data will allow your organisation to benefit from the optimal positioning in what is becoming an increasingly crowded marketplace.
The report offers advice on benchmarking, before delving into charity giving across time of year, subsector and method of giving. This resource also examines trends across online giving, to help charities to make informed strategic choices.