Mobilising your volunteer base can help communication and increase your impact and efficiency.
Well into the digital age, charity digital transformation plans have already taken place to modernise how charities work. Communication is key – ease of communication can help excite your volunteers, making them feel part of the team. By using mobile phones and tech for on-the-go use, charities can empower supporters and their workforce alike.
Charity digital leaders mobilising their workforce can consider many types of mobilisation – mobile phones, tablets, Wi-Fi, mobile payment machines – all count as mobilisation devices. These tech-for-good tools help volunteers and workers manage their own time, development, and can help them stay in touch with leaders.
Age-UK uses mobile phones to encourage volunteering
Age-UK has been using mobile devices in two ways – to make volunteering easier and to increase digital inclusion. Call in Time, is a telephone friendship service that matches volunteers with potentially lonely older people – according to the charity, 1.4 million older people suffer from loneliness. The service works by allowing volunteers to use their own phones to have 30-minute conversations with their matched partner. The flexibility allows for volunteers to be anywhere that suits.
The charity’s One Digital programme teaches older people to learn how to use their mobile phones, tablets, and computers. Digital Champions are trained to reach out to older people and explain how digital technology can be helpful, reducing digital exclusion.
Ensuring that mobilisation works for everyone
General concerns over data and IT security shouldn’t be ignored for the benefits of mobilisation. Luckily, software is available to help charity digital leaders manage volunteer programmes and internal operations and processes.
MDM or mobile device management software can help charity digital leaders manage digital transformation and strategy. Software like Jamf for Apple operating systems and TechData for all devices allows digital strategy managers to empower workers with flexibility without sacrificing control or security. Typically, MDM software vendors offer downloadable software which encrypts work-related data.
By using cloud-based software, charity digital leaders can think about cost-savings – company phones, computers, and other IT infrastructure aren’t needed anymore, as workers can use their own machines.
Mobilisation also empowers charity employees. When hiring new employees, mobilisation can help by offering flexible working arrangements. A recent survey on Charity Digital Jobs found that 26.6% of candidates look for agile working environments. Working from anywhere, anytime, and on any device is becoming increasingly important to making roles attractive.
MDM and EMM can make operations more efficient
For larger charities, more complex MDM software might be needed. EMM, or enterprise mobility management, takes a more holistic view of how volunteers and employees use mobile.
Blind Veterans UK uses Totalmobile, the EMM and MDM software to manage the devices of their travelling caseworkers team. The charity digital leaders wanted to make sure that mobile workers could visit beneficiaries while at the same time entering data into the charity’s internal systems – eliminating the need for caseworkers to return to the office for admin. The charity also wanted to have the new EMM platform linked up to its existing CRM.
The Totalmobile platform helped Blind Veterans UK caseworkers input data directly into their mobile devices using customised input forms. Case visits were also automated, enabling charity workers to create their own work agendas. Through the mobile operations, the data was then sent directly back to the office and integrated into their CRM system.