A grant for £30,000 from a variety of funders, including The National Archives, will see an online database launched later this month.
The British Motor Museum is to launch an online project showcasing ’the art of selling’ vehicles following a £30,000 funding award. Available online will be a collection of sales and press material from British Leyland and other vehicle makers on how cars have been historically marketed.
The Art of Selling project has been funded by The National Archives, The Pilgrims Trust, the Wolfson Foundation and The Foyle Foundation. The project, which has taken more than 3,000 hours to complete, will be available online from 23 December this year. Further items are expected to be added in 2020. The collection is avainbale via the National Archives ’discovery’ database. Anyone interested in seeing the archive in person can also book an appointment via the museum. "We are delighted to unveil ’The Art of Selling’ after 14 months of intensive, time-consuming but very rewarding work," said Charlotte Gallant, Archivist at the British Motor Museum.
"This wide ranging collection includes everything from original drafts of press releases on a new vehicle, to the marketing and selling of a car along with maps, posters, dealer information and much more. "The culmination of this project will be that this once inaccessible collection is opened up to the widest possible audience and we hope the public will enjoy seeing the collection for the first time." The British Motor Museum is also promoting the work of its archiving via Youtube. In addition, the museum a showcases a ’document of the month’ online, chosen each time by one of its archiving team.
This latest project by the British Motor Museum is one of a number of innovative ways charities are using data to tell interesting stories. This year Children’s charity Coram receiving National Lottery Funding to create an online archive of its records dating back to 1739. The Charity Skills Report 2019 found widespread enthusiasm within charities for improving their use of data.