The Global Online Fundraising Scorecard offers a mystery donor’s look at the online giving experience and email communications of more than 600 charities around the world
This article is sponsored by Salesforce.org – the dedicated social impact team of Salesforce that delivers technology to nonprofits, educational institutions, and philanthropic organisations so they can connect with others and do more good.
The results are in.
A new report examines the online giving experience and email communications of more than 600 of the world’s leading charities.
The Global Online Fundraising Scorecard (a new report published by Salesforce.org) shares the experience of becoming an online donor and email subscriber to 630 different organisations around the world.
A must read for many charity fundraising and marketing teams, because the key takeaway is: Charities aren’t doing enough to turn one-off donors into repeat supporters.
Charity supporters expect to be valued when they make a donation. Their generosity is the result of an emotional connection to an organisation’s work, and they expect this connection to be reciprocated. Instead, 58% of charities don’t even offer an automated thank you message.
A further 70% of charities don’t suggest a new email subscriber anything to do – nothing to read, nothing to follow or share on social media, not even a link to make a donation.
The report illustrates the fact that many charities are offering a sub-par online giving and email communication experience.
This free online resource also gives in-depth advice for charities looking to improve. This includes tips to improve online fundraising and smooth email processes in order to ensure charities can provide a seamless and thoughtful experience to their supporters.
Download the ‘The Global Online Fundraising Scorecard’ to learn more