New eBook helps charities grow their fundraising with data
31 May 2019by Chloe Green
A new free eBook explains how charities can increase digital engagement and attract more donations by making the most of supporter data.
Despite the mountains of useful data that may charities have access to on their supporters, many are not connecting the dots to really deliver the best experience. More integrated use of data can help charities build long-lasting and successful relationships with donors, understand their wants and needs and drive the effectiveness of fundraising campaigns.
The guide by strategy, digital and CRM experts Trillium: 'The Future of Fundraising: Destroying data silos and delivering exceptional donor experience'
, explains the importance of creating a great user experience for your potential donors, and how to differentiate your online fundraising by bringing data together into one place.
Charities can learn from Trillium's behind-the-scenes insights from charity organisations on where they are going wrong in their fundraising strategies, along with key steps to improving and becoming successful as a fundraising organisation.