The charity’s e-commerce sales have fallen amid a boom for its high street stores.
Save the Children has revealed that online sales have fallen amid a substantial increase in profits among its high street stores.
Latest figures for the charity show that e-commerce sales for 2019 totalled £170,000, which is eight per cent down on 2018’s figure of £185,000.
But while online sales are down the charity profits from its e-commerce operation are up over the year, by five per cent, says the charity.
A Save the Children spokeswoman said that the increase in online profits amid a fall in e-commerce sales was achieved through a “focus on efficiencies”.
“We managed to decrease our spend more than our income resulting in the increase in profit,” she added.
The charity has also revealed that high street profits are up substantially over the period, by almost a third (32 per cent) between 2018 and 2019. Latest figures show the charity’s shops generated £2.7m in profit last year.
A key rise in the popularity of the charity’s high street stores is its focus on boutique shops, says Ian Matthews, Save the Children Trading Director.
“Save the Children’s retail performance in 2019 was significantly more impressive as it came against a backdrop of changes in the direction of our retail strategy,” said Matthews.
“It had been a challenging few years for charity shops, and we’ve had to change our focus in response to difficult trading conditions. Our new-look shops are designed to offer a boutique shopping experience to encourage people to look at second-hand goods in a new light. Recent performance shows what a great opportunity we have to help consumers make ethical shopping choices without compromising on style.
“We recognise that consumers are increasingly seeking more sustainable shopping opportunities and we’re delighted to see shoppers looking to our stores to provide these environmentally friendly options.”
Save the Children’s boutique shopping focus started 11 years ago with support from retail consultant Mary Portas.
The charity says that its high street stores are reporting that 2020 is following the same trend. It says sales of new goods are up 113 per cent in the first week of the year compared to 2019.