Insights
Marketing agency Onbrand has created a contactless payment device where passers by can donate by tapping their bankcard against a shop or office window on the High Street.
A marketing agency is installing contactless payment through High Street glass activation technology to encourage passers by to fundraise for homelessness charities.
OnBrand is using the contactless payment method called Tap2Beat whereby passers by can donate by tapping on its St Albans based office’s window.
The agency is using its headquarters’ window to focus on raising money for charities supporting people affected by homelessness, including Open Door, Centre 33, Herts Young Homeless, Emmaus and Druglink.
The donation sum has been set at £3 a tap.
Tap2Beat is being supported by funding from St Albans Business Improvement District and St Albans District Council. It is being formally launched by the town’s MP Daisy Cooper this week.
“Charity is one of the key values of our business and we’re always looking at ways we can support the area,” said Daniel Graham, Managing Director at OnBrand.
“Working at the forefront of technology and having a prominent shop front in the heart of St Albans, means that we are perfectly placed to create a unique and inviting fundraising initiative.”
Contactless innovation
Charities are becoming increasingly savvy in using contactless payments technology to raise funds.
This already includes charities deploying contactless donation points in shop windows. The StreetSupPORT scheme in Newport uses such points in stores across the Welsh City. As with Tap2Beat this enables shoppers to tap their bankcard on the window to make a donation.
Last year Blue Cross launched contactless devices in its centres, businesses and fundraising events that offer video rewards to those giving.
Also last year, FareShare South West placed a contactless donation device in the staff café of legal firm Osborne Clarke’s staff café.
Join us on the 11th of April for our webinar with Dell we will explore how AI is already impacting people and communities, the meanings of AI safety and AI literacy, and how charitable organisations can take action on digital and AI inclusion.