PayPal reveals holiday season donation trends
12 Jan 2018by Chloe Green
PayPal’s CEO Dan Schulman has announced that PayPal users from 181 countries contributed more than $1.1 billion to charitable organisations over the 2017 holiday season (27 November to 31 December).
This represents a 19% percent increase over last year’s $917m in charitable donations processed by PayPal over the holidays.
Writing in a blog post
, Schulman noted that campaigns such as #GivingTuesday
played an important role in driving donations upwards.
PayPal’s 2017 Holiday Giving Tracker,
revealed some interesting trends.
Mobile donations took the lead:
Donations made across the globe of all sizes:
- During the 2017 holiday season, 21% of donations processed by PayPal were from mobile devices, a 14% increase over 2016.
- Countries around the world saw strong adoption of mobile donations. In the UK, 43% of donations were processed through a mobile device.
Donors exceeded expectations throughout the holiday season:
- The UK was the second most generous nation when it comes to donating via PayPal – in the US, PayPal users donated $934m followed by $59m in the UK and $55m in Canada.
- PayPal users from 175 countries donated nearly $64 million this #GivingTuesday, which is a 33% increase over 2016; 715,000 PayPal users donated on this day, up from 550,000 in 2016.
- The largest single gift donated was $557,353, almost $300,000 more than last year.
- During #GivingTuesday alone (November 28th), donations spiked and ranked as the second highest day for donations during the giving season.
- More donations were processed on December 31st than any other day of the year, with PayPal users contributing over $91m to thousands of charities.