“Predictions for mobile giving are skyrocketing” says Oisin Lunny at Integrated Digital Fundraising conference
20 Jun 2013by CharityDigital Editorial
On Wednesday 19th
June, Third Sector
hosted the ‘Integrated Digital Fundraising’ conference. Charity Digital News was there to report on the morning’s events.
The conference delved into the impact of current technologies such as smart phones and social media, and how charities can use this knowledge to improve customer relationships and increase fundraising.
Oisin Lunny, Senior Market Development Manager at mobile engagement and payments specialist, OpenMarket
, gave the presentation, Beyond fundraising: how to get more from your mobile strategy.
He said that there are currently more mobile phones than people in the UK, and “predictions for mobile giving are skyrocketing.”
People like to donate by text message because it is personal, and they feel as if they are in control. They can opt out at just the click of a button. People often ignore emails, assuming they must be spam, yet 90% of text messages are read within an hour, making it a very effective marketing channel.
However, Oisin went on to say how mobile isn’t all about fundraising. It is important that charities “assume that most visitors of their websites come from tablets or smartphones,
” so therefore having a responsive design is key. He also suggested that charities should also consider mobile as a communication tool, providing updates, advertising events and coordinating staff.