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Save the Children launches contactless Christmas jumpers
11 Dec 2018by Joe Lepper
Save the Children has teamed up with Visa to create contactless donation Christmas jumpers for its annual festive fundraiser.
The jumpers will be warn by 30 of the charity’s face-to-face fundraising team at 16 London Tube stations on Christmas Jumper Day (14 December).
On the day of activity the public, schools and employers are being urged to stage Christmas jumpers events. A donation of £2 is sought for each person wearing a jumper, and £1 for pupils.
The charity has developed the contactless jumpers to take into account changing consumer behaviour and the rise in contactless transactions. More than 60% of Visa’s face to face transactions are now contactless.
“We are always looking for new and unique ways to reach the British public and raise vital funds for our life-saving work,” said Sarah Button-Stephens, Campaign Manager for Save the Children’s Christmas Jumper Day.
“We’re so excited to team up with Visa and develop the world’s first Christmas jumper with contactless donation technology, it’s the perfect way to raise money for Christmas Jumper Day and help make the world better with a sweater.”
Sundeep Kaur, Visa’s Head of UK and Ireland Merchant Services at Visa, added: “We’re delighted to partner with Save the Children on the world’s first contactless Christmas jumper and provide the charity with a novel means of collecting donations at this important time of the year.
“As more of us choose to benefit from the convenience, speed and security of contactless payments, we’re always looking for innovative ways to enable people to make contactless payments in places they might not expect.”
The charity’s premium retail chain Mary’s Living and Giving is also involved in this year’s event, with two contactless pop up branches setting on the day at Kings Cross and Canary Wharf Tube stations to sell Christmas jumpers and other Christmas goods.
Zavvi also taking part in Christmas jumper event
In addition, online retailer Zavvi is also taking part, by donating 20% of the purchase price of Christmas jumpers to the charity.
Save the Children is hoping that more than five million people across the UK will take part in this year’s event
A digital fundraising pack has been made available and the day of activity is being promoted via social media on Facebook and on Instagram and Twitter via the hashtag #christmasjumperday.
In addition a Youtube promotional video has also been launched.
Freelance journalist and podcaster Joe Lepper specialises in charity, social care, technology and housing sector issues.