Save the Elephants engages potential donors using Google Street View
16 Sep 2015by CharityDigital Editorial
Google has released Street View imagery of Kenya—including the Samburu National Reserve, Lewa Wildlife Conservancy and the David Sheldrick Wildlife Trust—in partnership with Save the Elephants and with the support of the Samburu County Government.
"It’s my honour to invite you on a journey to my homeland with Street View in Google Maps
", writes Save the Elephants' David Daballen
in an official Google blog post
"Every time I drive into the Reserve",
he continues "I can see the trust on the elephants’ faces and feel a warm welcome."
"When I’m out and about, I never know which of my fellow citizens I’ll bump into next. It could be some of the 600+ elephants I can recognize—like the Hardwood family—frolicking together, a group of Samburu warriors walking along the Ewaso Nyiro River, a pride of lions enjoying a bit of shade, or a leopard crossing the path. While you make your journey through Street View, you may be surprised what awaits."
We love this campaign. The charity has used the Google Street View platform to invite viewers into David Daballen's typical day working for Save the Elephants, engaging potential donators in a unique way:
"I hope this glimpse into life in Samburu has inspired you to learn more about elephants’ plight and how you can help. Samburu is my home and is full of life. To ensure it remains that way, please consider supporting the research of Save the Elephants, making a donation to the anti-poaching efforts of Lewa Wildlife Conservancy, or fostering an orphaned elephant at the David Sheldrick Wildlife Trust. After exploring in Street View, come and see us here in Kenya in person—we’d love to have you!"