This episode of the Charity Digital Podcast continues our previous discussion about digital strategy. Our panel of experts create a set of simple steps for charities.
The Charity Digital Podcast returns for another instalment. This episode continues our previous discussion with a set of simple steps to digital strategy. Our regular podcast highlights the challenges facing the sector, and the successful organisations that overcome them.
This week’s episode is titled: ‘Simple steps towards digital strategy.’’ According to the Charity Digital Skills Report 2019, 52% of charities don’t have a digital strategy. Our previous podcast focused on the question of whether or not charities needed one.
There is a feeling among smaller charities, and those with limited resources or a wide base of service users, that digital strategy simply isn’t a priority. That it can’t be. But is this necessarily the case?
Our last podcast sought to answer that question. It is true that digital strategy does require an investment of both time and resources. But this investment can pay dividends in increased efficiency and impact. Perhaps the question needs to be reframed. Rather than asking ‘can we afford to have a digital strategy?’, maybe the pertinent question is ‘can we afford not to?’
On the last instalment of the Charity Digital Podcast, Claire Tavernier argued that ’digital is not a thing’, and that no strategy that is viewed as a separate entity divorced from the wider aims of the charity will be a successful one; suggesting instead that digital strategy needs to ’permeate(s) everything that you do within your organisation.’ This holistic approach to digital strategy, which is ingrained within an organisation’s day to day operations, is something we will be covering throughout this month.
Part of the problem is that the process of building a digital strategy can seem daunting. You may not know where to start. This episode seeks to address those concerns.
What simple steps can this 48% of charities without a digital strategy take to get started on their digital transformation? This podcast lays out that process in a grounded and practical way, with actionable advice on getting started, as well as advice on potential obstacles that charities may encounter. The panel discusses how and where to focus your efforts, what tools charities should consider, and how to avoid common pitfalls, errors and mistakes.
Claire Tavernier suggests a number of simple, accessible digital tools that charities can start with, going on to say that: ‘digital can be helpful. It doesn’t have to be big; it doesn’t have to be complicated. You can take small steps.’ Join us as we delve into these small steps, with our panel of experts helping to create the building blocks charities need to achieve digital maturity.
On this podcast, we are joined in the studio by Vince Gatrick, Claire Tavernier, Owen Pringle and Rob Cade. Claire is a senior leader and board member with over twenty years’ experience building and growing successful content and digital business, and recently served as interim CEO of Girl Effect. Vince is a highly-accomplished Senior IT Leader with experience of running global projects and renowned as a forward-thinking strategist and creative problem solver with a consistent history of organisational success. Owen is a senior communications and digital strategist with over 20 years of experience, and Co-Founder / Partner of Arc, a business transformation practice that puts people at the heart of digital change. He has also been recognised by the Financial Times as one of the 100 most influential Black, Asian and Minority Ethnic (BAME) leaders in technology, throughout the UK and Europe. Robert is Centrepoint’s Director of Strategy and Performance and has a decade of experience in management consultancy, focusing on operational transformation in the public sector.
You can listen to the episode below:
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