Survey reveals donation predictions for 2017
06 Feb 2017by CharityDigital Editorial
A new survey by digital donations platform Givey has revealed that foreign aid charities receive the highest average annual donations of any charitable cause in the UK.
That figure suggests average donations to foreign aid charities are higher than to others as just 26% of survey respondents said they would support such a charitable cause.
Cancer-related charities were the most popular in terms of number of donations, with 59% of respondents saying they intend to give money to them.
The survey of 2,000 UK adults, commissioned by Givey and conducted by Opinium Research, discovered that people donate an average of £44 a year to cancer-related charitable causes.
The top 10 causes according to average annual donation size for 2017 are predicted to be:
- Foreign aid (£57)
- Animals and the environment (£54)
- Poverty and the homeless (£54)
- Children (£50)
- Cancer (£44)
- Human rights (£39)
- Mental health (£38)
- Elderly (£34)
- Heart disease (£33)
- Disabilities (£33)
The survey suggests that 18 to 35-year-olds are the most generous, while Londoners were also found to be the most charitable donors in the country.
Neil Mehta, CEO of Givey, said: “It’s fantastic to see that the UK once again plans to give so generously to charity in 2017. All the causes listed on the poll are very worthy causes, and choosing one that means something personally is an important part of the donation process
“However, small charities are still so often overlooked in favour of high-profile names due to marketing and ease. Of course large-scale charities are doing amazing work in their respective fields, but it is a real shame that there are so many great small charities in the UK missing out on vital donations.”