Winning the original track award from leading charity Youth Music, Portsmouth band VCR receive a once-in-a-lifetime music package from TikTok
The partnership between TikTok , leaders in short-form mobile video and Youth Music, have made Circles by Portsmouth indie band VCR the winners of the Original Track Award. VCR was announced as the winner last week at the Youth Music Awards ceremony in association with Hal Leonard Europe, held at Battersea Arts Centre in London. Launching the #MusicShapedMe hashtag challenge featuring the winner of the Youth Music Original Track Award, Youth Music is asking the TikTok community to share a clip showing how music has shaped them as people. Youth Music invests in music-making opportunities nationwide, particularly for those who don’t get to make music because of who they are, where they live, or what they’re going through. Every year, the charity supports around 350 music-making projects, reaching more than 83,000 children and young people, thanks to funding from the National Lottery via Arts Council England. This year is Youth Music’s 20th anniversary.
Inspiration through music Already leading creators James Owen (@jamesowen) and Sur Face (@surfaceldn) got inspired by the winning track and have already joined the challenge. The winners of the Original Track Award, VCR said: "It means so much to us to have won the Original Track Award. We’ve been together for less than a year, so to be able to come this far and achieve something on a national scale is just out of this world. So many people were nominated for this particular award, so for us to win – it’s just rather surreal!" With Matt Griffiths, CEO of Youth Music also commenting: “The quality of all the entries for the Youth Music Awards was incredibly high – congratulations to VCR on their win! We hope that receiving this award will help the band to take the next steps in their music career, particularly with the fantastic industry support provided by TikTok.” The success of the hashtag challenge comes after the charity partnership, Youth Music launched a channel on TikTok featuring songs shortlisted for the Original Track Award. The winner and runners-up were chosen by public vote. Some of the runners up for the award included: