Big Give increases annual fundraising total

Providing a lifeline

Others include anti-slavery charity Unseen UK. Hannah Young, the charity’s Head of Fundraising said: "Unseen’s Big Give campaign was launched to help save the UK Modern Slavery helpline- a lifeline for victims who are trying to escape exploitation. "In three days, Unseen smashed its target of £75,000, providing critical funding to keep the lines open. With over 7,000 potential victims of modern slavery being identified through the Helpline each year, Unseen’s Big Give campaign will be a vital part of ensuring the Helpline survives." Another to benefit is homelessness charity The Passage. Its Community Fundraiser Andrew Hollingsworth added: "The Passage works with people who arestreethomeless, providing the resources to encourage, inspire and challenge homeless people to transform their lives. The number of Rough Sleepers in London has grown rapidly by 165% since 2010, which has led to an increased demand for our services. "The Big Give provides a special opportunity for existing and new supporters to double their impact at a particularly crucial time of year for rough sleepers, and the money raised will go directly towards helping us to support the growing number of individuals in need of urgent assistance." For the first time this year The Big Give’s Christmas Challenge added Apple Pay, to make it easier to donate and to take into account an increase in cashless fundraising.