Specially branded tweets, Youtube videos and a PayPal initiative are among activity taking place in this week’s worldwide fundraising event
Charities across the UK are gearing up for a raft of online activity to mark global fundraising event #GivingTuesday (3 December). The worldwide event is being supported by the Charities Aid Foundation in the UK, which is already generating publicity online through initiatives involving the #GivingTuesday hashtag. This includes creating a playlist on Spotify, involving tracks such as "I want to thank you‚Äù by Otis Redding, to pay tribute to those giving and to celebrate the work of charities.
We’re making the 2019 #GivingTuesday playlist. Looking for song suggestions.Here’s last year’s playlist: t.co/iV5eDKMUnI GivingTuesday (@GivingTuesday) December 1, 2019
In addition, PayPal is adding 10 per cent of each donation made to charity to mark Giving Tuesday. This applies to the PayPal Giving Fund from 6am on Tuesday 3 December until a cap of £150,000 has been reached.
Online activity by small charities includes Tiny Tickers aiming to raise £500 to send hospitals a doll that helps sonographers scan a baby’s heart.
t.co/vvoGnzlMoi #GivingTuesday UK (@givingtuesdayuk) December 1, 2019
Elsewhere, Cancer Research is among charities to create a #GivingTuesday themed online promotion of its wider fundraising efforts.
A bake sale, a text, a tax-free donation straight out of your monthly pay - who knew there could be so many ways to give to charity?.@CR_UK has decided to amplify this message in the lead up to #GivingTuesday this year. One more day to go! t.co/XovOYDWSn9 pic.twitter.com/AjXVVVQLhu #GivingTuesday UK (@givingtuesdayuk) December 2, 2019
Meanwhile the Big Give is launching it matchfunding campaign #ChristmasChallenge19 on Giving Tuesday. This sees the campaign match donations up to the value of £25,000 per organisation. Giving Tuesday is now in its sixth year and raised more than £7.8m in online donations last year.