Filters are being used via the instant messaging app by the Brain Tumour Charity to show young people the symptoms of a brain tumour and urging those affected to seek help.
The Brain Tumour Charity is using Snapchat to raise awareness of the symptoms of brain tumours among teenagers. The charity is making the move as brain tumours are the most common cause of cancer related death among children and young people. The campaign uses filters to show young people what brain tumour symptoms looks like. They are then urged to share the filters with friends to build awareness. Syptoms include headaches, nausea, loss of balance and blurred vision. The charity is urging people who experience these symptoms persistently without explanation to see their GP. The filters include a double vision view. Shane Gunby, a survivor of a brain tumour diagnosed when he was 15, said: “So many young people use Snapchat, including myself, and showing the symptoms in a way that isn’t so daunting is just brilliant! “I suffer with Diplopia (double vision) and the first filter with the eyes is completely relatable. I love it, it’s a great way to get the message out there.”
So far the filters have been shared more than 20,000 times and associated story adverts with the campaign have been viewed more than 250,000 times. This has been achieved for a cost of around £2,000, with pro-bono support from CDM, Four Communications and Porter Novelli. Chief Executive Officer of The Brain Tumour Charity, Sarah Lindsell, said: “Brain tumours are the biggest cancer killer of the under 40s, so here there is a particularly important job to do in terms of symptom awareness among teenagers and young people." “Through our work we know that earlier diagnosis, particularly in children and young adults, can have a significant effect on treatments and quality of life." “We hope that this campaign will help young people to better recognise the signs of a brain tumour and encourage them to see a GP if they are experiencing any of the symptoms persistently.”