Charity Digital’s #BeMoreDigital conference will give charities at every stage in their digital journey the chance to learn and improve the way they use tech - from data use to digital fundraising and digital leadership.
We’re thrilled to announce charity: water will be joining us as guest speakers at our #BeMoreDigital 2020 conference on the 5th of March at the Olympia Conference Centre. charity: water use innovative, tech-driven content to challenge traditional donor-charity relationships. They have pioneered the use of VR technologies in the sector and made dynamic use of digital storytelling in their fundraising initiatives. We can become desensitised to images of suffering and hardship. When this happens, engagement drops. People feel a sense of hopelessness and do not feel inspired to act or donate. Digital storytelling can help overcome this. charity: water’s immersive VR campaigns are an example of using tech and digital storytelling principles to convey a powerful, empathetic message, that resonates with supporters and drives digital fundraising efforts. Researchers have coined the term ’compassion fatigue’ - David and Jennifer Hudson of University College London defined this term as a situation wherein the ’unrelentingly shocking and dehumanizing framing of global poverty’ has undermined ’people’s sense of efficacy in addressing global poverty, and consequently their engagement.’ charity: water’s approach to VR technology and digital storytelling aims to overcome that desensitisation, and create narratives to help build empathy and drive engagement. Process and progress experiences and stories can help combat ’compassion fatigue’ through positive messages, whilst also highlighting that there is still work to be done, and still funds to be raised with which to do it.
Transparency is key to charity: water’s approach and helps their organisation to maintain trust with their supporter base by telling authentic stories. Their approach is built on three pillars:
Joining us at the conference is Ellie Scouller, the UK Experience Lead. Ellie will be sharing charity: water’s experience in innovative digital storytelling, and helping us to highlight a blueprint that other organisations within the sector can follow by using tech to engage more effectively with their supporters and beneficiaries. Last year’s first-ever Charity Tech Conference was a huge success, as we were joined by over 200 charity delegates for an exciting and informative day of learning and discussion. This year we have even bigger plans - as we plan to welcome over 300 charity delegates for a programme of 16 sessions and 5 interactive panels across 4 main topic areas. The purpose of the conference is to equip charities with the knowledge, skills and support they need to implement digital culture, tech and skills into their organisation. We found that many charities were scared or put off by the term ’digital transformation’. When we dug a little deeper it became clear that it’s not about transformation, but rather focusing on how charities can #BeMoreDigital. We look forward to announcing further speakers and partners in the lead-up to the event.