The campaign started last year as a social media conversation around racism among charities and has this week launched a website, that includes offering advice around Covid-19.
The #CharitySoWhite campaign to tackle in institutional racism in the charity sector has ramped up its messaging by launching its own website.
The campaign started as a hashtag in August 2019 to spark a conversation about racism among charities. This followed concerns within the sector around “deeply concerning racist stereotypes about communities of colour” in training materials produced by Citizens Advice.
Six months on and the campaign has launched a website using a black, white and grey colour scheme and focusing on four key sections.
These are an ‘about us’ section offering information about the history of the campaign and on defining racism. There is also a press area featuring coverage in the media about the campaign.
A blog area is also included with updates of the campaigns work, including a meeting with charity sector organisations National Council for Voluntary Organisations (NCVO).
Today we launch t.co/lHC0BBB9GV! A new home for our campaign to tackle institutional racism in the charity sector. There you can read all about the campaign, read our blogs, and we’ll publish all our work there!— #CharitySoWhite (@CharitySoWhite)
Meanwhile, there is also a Covid-19 section that includes the campaign’s position paper on how the outbreak is disproportionately impacting Black, Asian and Minority Ethnic (BAME) communities.
Among those to welcome the campaign’s launch online is sector body the Association of Chief Executives of Voluntary Organisations (Acevo).
It looks great! Congratulations— acevo (@ACEVO)
It looks great! Congratulations— acevo (@ACEVO) April 6, 2020
Charity Digital has also praised how the campaign is embracing digital for its campaign and the look of the new site.
👏👏👏Great see to important messages becoming even stronger through digital 👏👏👏 the sight looks great well done! t.co/Ke8E62dNwu— Charity Digital (@CharityDig