Ty Hafan is hoping the eye catching online visuals of children using its planned facilities will spur the public to donate.
Children’s charity Ty Hafan has launched a series of computer generated images to raise money for a major refurbishment of its hospice. Each image focuses on how children and families will benefit from the £1.5m refit, through the campaign, called Fit for Future. This includes how children will use planned living and social areas, a wireless nurse call system and new bedrooms The eye-catching visuals are part of a wider online and social media fundraising drive to fund the overhaul.
Take a look at what changes we’re hoping to make in our hospice refurbishment in today’s @WalesOnline article ??Help us make our hospice #FitForFuture by visiting t.co/425D5cEiFd t.co/udmtbaKNY7 — Ty Hafan (@tyhafan)
Alongside the visuals on the charity’s campaign page is a section where fundraising ideas can be downloaded. The charity has already raised £500,000 but needs a further £1m to complete the upgrades.
The appeal launches this week and will run for six months. This includes using the charity’s social media channels including Youtube. TV actress Ruth Jones, who appears in BBC comedy Gavin and Stavey, has produced
The charity’s Chief Executive Rob Jones, who narrates a separate Youtube video released this week to publicise the campaign, said: “There have been significant advances in medicine and clinical technology over the last 20 years and we have worked tirelessly to stay on top of these changes, but the needs of the children and their families are becoming ever more complex.” He added: “The people of Wales came together to build Tŷ Hafan, the first children’s hospice in Wales, back in 1999 and raised £1million without any government funding. We’re asking people in Wales to come together again for Tŷ Hafan, 20 years later. “Tŷ Hafan still doesn’t receive any direct government funding, so we are still overwhelmingly reliant upon the generosity of our supporters and people across the country. Any donation, no matter how big or small, will be crucial to help us futureproof the hospice and be ready for the next generation of life-limited children and their families in Wales.”