Interactive content can engage audiences on a whole new level. Find out how to get started
In a saturated marketing landscape, fun, interactive fundraising content has become a must for charities. Engaging content can provide the noise-breaking push needed to make your message stand out – as well as boosting your fundraising efforts.
Captivating audiences doesn’t have to require a huge budget or time intensive production. Charities with any level of experience can produce content to increase fundraising firepower.
Interactive content builds a two-way relationship between charities and their audiences. This type of digital content depends on audience participation. This goes beyond reading and watching.
Interactive content encourages active participation. In exchange, audiences get customised responses from the charity. Over social media, the effect is amplified as audiences share excitement and results.
Interactive content creates a direct, personal relationship with charities.
Charities are creatively using digital tools to design fundraising content. As an example, WWF’s campaign to conserve tigers featured an interactive chatbot. Tech firm Viber helped distribute the chatbot.
“They [audiences] will be able to learn more about tigers behaviour from the chatbot, which will give users the option to receive weekly updates with interesting information about these beautiful animals.”
The chatbot engaged audiences through mobile phone messaging. This interactive messaging solution educated audiences on tiger behaviour and importantly, featured a donate sticker.
Interactive content comes in all shapes and forms. Charities don’t have to create full-blown chatbots or AI features to engage. Creating that two-way street is easy. Many charities are already showing off ideas for interactive fundraising.
Digital tools come handy. These tools help by guiding charities through fillable templates. Ready-made templates are great for those who want to launch quizzes, virtual races, and more.
Our tips and tricks of the trade are:
1. Using quizzes and forms to engage and collect fundraising information
Quizzes offer an opportunity to directly engage with your audience. Posed in the right way, these questions help charities understand who might be willing to donate and under what circumstances.
Quizzes can be created using digital templates. Typeform is free for charities. The platform offers all different types of forms, including options for surveys, applications, donations, quizzes, and sponsorship. The content can be shared on websites and social media, to complement fundraising activities.
2. Launching interactive calculators show impact
Part of the fundraising journey is understanding the impact of donations.
Interactive calculators can simulate what an individual donation might look like. The personalised output can motivate fundraising and works well when shared on social media sites. The digital widgets from Content Tools, Calconic, and Interactive Calculator can be created at low cost.
Reuse Network uses an interactive calculator that lets audiences know how their donation will make an impact. For every item donated, the calculator shows how many families could be helped. Best of all, the calculator spits out savings in both pounds and CO2. emissions. Some of the best interactive calculators we’ve seen include those from SolarAid, WWF, and Carbon Footprint
Remember, at the end of each computation, ask for a donation.
3. Getting yourself on the interactive map
Interactive maps have the ability to mesh together geography, graphics, and content. Audiences engage by clicking on map regions or investigating where content has been placed.
MapMe is a digital tool for charities to create interactive maps. Designed for beginners, the platform takes away the stress of coding. No coding experience is needed to create an interactive map.
Charities also don’t have to create their own interactive maps. Being part of one can boost fundraising. Donors can find charities based on location. CharityJob’s Interactive Aid Map is a great example of how registered charities can be found by potential donors.
4. Using video to generate hype and fundraising excitement
Live streaming and videos engage audiences and motivate fundraising.
Getting the most out of live streaming means using social media. All of the major social media platforms offer live streaming. Facebook Live, Instagram Stories, and Twitter have live video features.
Charities and their supporters are using videos to drum up excitement and funds. #WithMe was a live event raising funds for NHS Charities Together. The four-hour long event was hosted on YouTube live, creating a sense of urgency.
YouTube celebrities, dubbed The Creators, shared tips and tricks to keeping spirits up during lockdown. During the virtual video event, audience members were encouraged to donate. A link was posted in the chat and video bios.
With your interactive fundraising content underway, don’t forget to show off.
Make sure that marketing and communications teams, post links to your interactive content on social media. Remember to ask audiences to share their interactive fundraising results. Both of these things will help to drive engagement and get your message out there.