The money has been handed out through the National Lottery’s Digital Fund to boost online and digital support for those affected by bereavement.
Cruse Bereavement Care has been handed just under £500,000 in National Lottery finding to improve its digital support.
The money will fund the charity’s Transforming Bereavement Support programme, which is introducing new digital services to support more people affected by the death of a loved one.
“The internet has changed our lives in ways we couldn’t have imagined twenty years ago: how we interact, how we shop, how we communicate,” said Alison Penny, Director of the Childhood Bereavement Network.
“It’s no different when we are bereaved. More and more, we look online to get information, seek advice and reach out for support in our grief.
“The bereavement sector needs to respond to these changes, and anticipate future needs and wishes for accessing support online.
“This funding from the National Lottery Community Fund will help Cruse Bereavement Care to look to the future for their own services and support the wider sector to think through the challenges and benefits of the digital age: working together to improve support for the next generations of bereaved people.”
The money has been handed out through the National Lottery’s Digital Fund, to help organisations improve their digital capabilities, particularly around their operations and service delivery. The first round of funding was handed to 29 organisations last year.
As well as receiving £498,000 in Digital Fund money Cruse will also receive support through an ‘ecosystem’ of other grantees, including Doteveryone, CAST and a network of coaches and mentors. This includes help with recruitment, service design and data auditing.
Sharing digital expertise is a key aim of the Digital Fund.
“In a digital society it’s important that charities and community organisations are not only able to adapt to be fit for the future, but can harness the power of digital to identify new opportunities to improve services to support more people,” said John Knights, Senior Head of UK Portfolio at The National Lottery Community Fund.
“Now, thanks to National Lottery players, these organisations can increase their digital capacity to have a greater impact in communities and support our sector to thrive in the digital age.”