The last in a three-part series recapping the webinars, podcasts and videos from Digital Fundraising Day 2019. This week’s recap covers partnerships.
Digital Fundraising Day took place on Thursday the 7th of November. We welcomed a panel of charity leaders and digital professionals for an informative day of webinars, podcasts and videos highlighting the present importance and future impact of digital fundraising. The day saw a great online turnout, but those of you who missed it can catch up with highlights and content from the day on our digital fundraising day page.
One of the themes that emerged throughout the day was that of digital fundraising partnerships. You can find an introduction to the subject in our ebook - ’The Future of Making Money for Charities in a Digital Age’.
WWF UK joined us to kick off Digital Fundraising Day 2019 with a webinar masterclass on how to use digital partnerships to drive your fundraising goals. Senior Partnership Development Manager Dan Murray and Partnership Communications Manager Karolina Piotrowska spoke about how WWF changed their approach to partnerships in a way that strategically aligned their purpose to organisational goals and drove their fundraising initiatives. They covered 4 main points:
WWF UK found that a change in scope led to a need for a change in fundraising. An expanding focus that had begun to cover sustainability and environmental issues required more funding - which in turn required a wider, more engaged audience. They saw partnerships as a way of switching from a more manual fundraising approach to a leveraging of digital estate. By moving away from a more philanthropic model towards mutually-beneficial partnerships with organisations that shared their goals, they were able to:
They found that their partnerships helped them to reach a wider audience. With partners as seemingly disparate as Championship football club Hull City and seafood giants John West, WWF UK were able to reach a wider audience with their digital fundraising campaigns. These partnerships represented a change from an established philanthropic model. But by pooling resources, organisations were able to work together towards a common goal. Further Material Available There’s a host of Digital Fundraising Day Content Available, which you can check out here.