Four charity digital marketing trends you need to know for 2019

47% cite building brand awareness as their biggest digital marketing challenge

Many charities are still tackling challenges around identifying the right platform, building their brand awareness and growing their online fundraising. So, while many understand the benefits of digital, there is still room for improvement when it comes to getting maximum value from their digital marketing investments, and many charities struggle to measure its success.

91% of charities are using social media to help them achieve their objectives

The Salesforce.org report shows that social media is continuing to add dividends for charities, with 91% of charities using it to help them achieve their objectives, ranking it highest for mission value compared to other channels. Facebook continues to be a favourite with charities, with 91% of them on board, followed closely by Twitter at 79%. New platform features, such as Facebook’s fundraising tool support in the platform’s popularity with non-profits. Launched in the UK in 2017, it has already raised over $300 million for more than 750,000 nonprofits.

Only 40% are using paid search engine marketing

While charities are keen to make more of social media for fundraising and community building, Salesforce.org’s findings show that charities may not be making the most of paid search marketing, with surprisingly only 40% using it in 2018 and only 17% saying it added any value to their mission. In the report, Salesforce.org explains how non-profits can make the most of up to $10,000 a month in free online advertising from the Google advertising grant and offers some tactics charities can adopt to get more value from this resource.

For more advice on how non-profit organisations can make the most of digital marketing, download the Nonprofit Digital Marketer Report.